How To Increase Website Traffic After The Google Update: Top 5 Blogger-Tips

Discover expert strategies from seasoned travel bloggers to boost your website traffic following the latest Google update. Enhance your online visibility and attract more visitors to your site.

In This Guide:

1. Use Pinterest as an Additional Search Engine
2. Engage Visitors with Email Marketing
3. Leverage Flipboard for Increased Website Visits
4. Utilize Short-Form Videos on Social Media
5. Expand Your Reach through Guest Posting
6. Offset Traffic Declines by Maximizing Revenue

1. Use Pinterest as an Additional Search Engine

Pinterest, often perceived as a social media platform, functions more effectively as a search engine. Utilizing Pinterest can significantly increase your website traffic.

How To Get Started with Pinterest:

• Create a Business Account: Either create a new business account or convert your personal account to access tools like Pinterest Business Hub and Pinterest Analytics, which allow for detailed monitoring of searches and keywords.
• Craft a Catchy Bio: Incorporate niche keywords used on your website to ensure your profile is optimized.
• Claim Your Website: This feature helps track when someone shares your content and includes your Pinterest profile and a follow button to attract more visitors.

How To Use Pinterest Like a Pro:

• Focus on Visuals: Pinterest is highly visual. Use high-quality images, edited with tools like Canva to add text, create layouts, and incorporate branding elements.
• Organize Content: Create boards to categorize your content, whether by destination or blog post type.
• Conduct Keyword Research: Use Pinterest Trends to see search volumes and popular pins. Use these keywords in pin titles, descriptions, and board descriptions.

Before pinning, ensure your blog posts are optimized for revenue. Refer to our guide on maximizing revenue for detailed steps.

2. Engage Visitors with Email Marketing

Email marketing is crucial as it is a platform you fully control. Unlike social media platforms, your email list remains yours.

How To Get Started with Email Marketing:

• Select an Email Marketing Provider: Platforms like MailerLite and MailChimp are popular among travel bloggers for their affordability and ease of use.
• Collect Email Addresses: Use a mailing list signup form on your website to gather readers’ information.

How To Use Email Marketing Like a Pro:

• Create a Lead Magnet: Offer something valuable in exchange for email addresses, such as travel guides, ebooks, or itineraries.
• Craft Engaging Emails: Keep emails concise, with compelling images and clear links to your site to entice readers to click through.
• Optimize Pages for Revenue: Before sending traffic to a page, ensure it is optimized to maximize revenue. Refer to our revenue optimization guide for more details.

“While SEO is often touted as the king of traffic, good email marketing is the absolute queen. Our email list has been vital to building consistent traffic and fostering user habits.”

3. Leverage Flipboard for Increased Website Visits

Flipboard is a content curation platform where users can flip through articles from various publications.

How To Get Started with Flipboard:

• Create an Account: Download the Flipboard app, create an account, and set up your profile.
• Create Flipboard Magazines: These act as categories for your content. Add blog posts to these magazines using the Flipit Chrome bookmark.

How To Use Flipboard Like a Pro:

• Add New Content Regularly: Post your blog content to Flipboard right after publishing.
• Engage with Other Content: Share relevant content from other bloggers to keep your magazines fresh and engaging.
• Use Keywords: Incorporate your target keywords in magazine descriptions, post captions, and profile.

“Flipboard has become a significant traffic source for my websites. Their tools, like storyboards and RSS feeds, make sharing content straightforward.”

4. Utilize Short-Form Videos on Social Media

With 77% of travelers using social media to plan trips, short-form videos on platforms like TikTok, Instagram, and YouTube Shorts are powerful tools for discovery.

How To Get Started Making Videos:

• Create Accounts: Set up profiles on YouTube, Instagram, and TikTok.
• Download Capcut: This free mobile app offers superior editing capabilities with pre-installed templates and effects.
• Create a Linktree Account: Platforms often restrict direct links to external sites, so having a central hub for all your links is essential.

How To Make Short Video Content Like a Pro:

• Capture Compelling Content: Always be ready to record eye-catching scenery or unique environments during your travels.
• Edit Thoughtfully: Use captions, voice-overs, and music to enhance engagement.
• Optimize Thumbnails: Choose thumbnails that stand out in a grid of other videos.
• Keep Videos Short: Ideal lengths are 7-11 seconds for Instagram Reels, 21-34 seconds for TikTok, and 25-35 seconds for YouTube Shorts.

“TikTok has significantly boosted traffic to our blog. We share detailed ‘how-to’ videos with clear calls to action, encouraging viewers to visit our site for more information.

5. Expand Your Reach through Guest Posting

Guest posting allows you to access new audiences by publishing your content on other websites.

How To Start Guest Posting:

• Identify Opportunities: Look for publications accepting guest posts or reach out to sites with guest content.
• Craft a Pitch: Highlight your travel expertise and provide writing samples.

How To Guest Post Like a Pro:

• Understand the Site’s Needs: Tailor your pitch to fill content gaps on the site.
• Network with Other Bloggers: Build relationships to share audiences. Attend events like TBEX, TravelCon, and Traverse.
• Include Backlinks: Ensure your guest posts link back to your blog with a compelling description.

“Guest posting on other platforms allows you to showcase expertise and reach new audiences, driving traffic back to your site.”

Offset Traffic Declines by Maximizing Revenue

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By implementing these blogger-tested strategies, you can recover and even surpass your previous traffic levels despite Google’s latest updates. Stay resilient, adapt, and watch your website traffic grow.