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How to Get Your WordPress Site Into Google Discover: 8 Expert Tips


Introduction

Do you want your WordPress website to appear in Google Discover? Google Discover offers a unique way for users to uncover new content, and getting your site featured can skyrocket your organic traffic. However, many website owners don’t know where to start. In this comprehensive guide, we will show you eight expert tips to get your WordPress site into Google Discover.

What Is Google Discover and Why Is It Important?

Google Discover is a personalized feed of content that appears under the search bar on users’ mobile devices. Instead of showing results for a search query, Google Discover uses your past web searches, location history, settings, and activity across different Google platforms to automatically generate a mobile feed. It is an intelligent system that learns how you search and what you like, providing content based on your interests, hobbies, and topics you follow.

Why is Google Discover Important?

Getting your WordPress website listed in Google Discover can significantly boost your organic traffic. It allows people to easily discover new content, helping you reach new audiences. If your content aligns well with what users are interested in, it has the potential to increase your visibility to a wider audience.

Before aiming to get your site into Google Discover, ensure it meets the content policies. Your content shouldn’t be dangerous, deceptive, manipulated, misleading, or hateful, and advertising and promotional material on a page shouldn’t exceed your content. Now, let’s dive into the eight tips to get your site into Google Discover.

1. Ensure Your WordPress Site is Mobile Responsive

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Google Discover is a mobile-only feed, making it crucial for your WordPress site to be mobile-responsive. Use a responsive WordPress theme that automatically adjusts based on the user’s screen size. Additionally, ensure your site loads quickly since site speed is a part of Google’s ranking factors.

How to Improve Site Speed:

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  • Switch Hosting Providers: Choose a reliable and fast hosting service.
  • Use a CDN: A Content Delivery Network can distribute your content more efficiently.
  • Optimize Images: Compress images without losing quality.
  • Install a Caching Plugin: Plugins like WP Super Cache or W3 Total Cache can help.
  • Google AMP: Setting up Accelerated Mobile Pages (AMP) can help your content load faster on mobile devices, potentially aiding in getting your blog posts and pages into Google Discover. For more details, check out our expert tips on creating a mobile-friendly WordPress site.

2. Uncover Your Audience’s Interests

Google Discover shows content based on user interests. By understanding what your audience is interested in, you can create content that resonates with them, increasing your chances of appearing in Google Discover.

Tools to Use:

  • Google Analytics: Enable demographics and interest reports to see what your visitors are interested in. If you’re using MonsterInsights, you can view the report inside your WordPress dashboard and install Google Analytics without editing code.

Steps to Follow:

  • Analyze Interests: Look at the interest reports to find what your audience likes.
  • Create Targeted Content: Write blog posts, create videos, start podcasts, and produce other forms of content based on these interests.

3. Cover Timely and Popular Topics

To get into the Discover section, produce timely content that covers trending or popular topics in your industry. Google Discover often features the latest news, updates about sports, and other blog posts that cover trending topics.

How to Find Trending Topics:

  • Google Trends: Use this free tool to find trending topics. Enter different search queries to see if they’re trending, adjust the time period, location, and category, and discover related topics and queries.

Steps to Follow:

  • Enter Your Topic: Check if it’s trending.
  • Explore Related Topics: Use the related topics and queries to find additional content ideas.
  • Produce Timely Content: Regularly update your blog with content that is current and relevant to increase your chances of getting featured in Google Discover.

4. Add High-Quality Images to Your Content

In Google Discover, images get a lot of attention. Using unique, high-quality images can help you get more clicks.

Google’s Recommendations:

  • Large Images: Use images that are at least 1200 px wide and enable them with max-image-preview:large robots.txt tag or AMP.
  • Optimize Images: Ensure your images are optimized for search engines. For more details, please see our guide on image SEO.

5. Embed YouTube Videos in Your WordPress Blog

Google Discover also features multiple YouTube videos. Embedding YouTube videos in your WordPress blog can boost the chances of them appearing in Google Discover.

Steps to Follow:

  • Embed Videos: Add relevant YouTube videos to your blog posts.
  • Create a Video XML Sitemap: This helps search engines find and index content with embedded videos more easily. Using the All in One SEO (AIOSEO) plugin, you can quickly create a video sitemap. Enable the video sitemap option, and the plugin will handle the rest.

6. Improve Your E-E-A-T

E-E-A-T stands for expertise, experience, authoritativeness, and trustworthiness. These are guidelines used by Google to determine the value of your content for users and whether it should rank well.

Ways to Improve E-E-A-T:

  • Provide Exact Publishing Dates: Ensure your content has clear publishing dates.
  • Add Bylines and Author Information: Show who wrote the content.
  • Improve Transparency: Include contact information, the company or network behind your publication, and other details to build trust with visitors.
  • Add Schema Markup: This helps search engines understand your site better. With AIOSEO, you can add schema markup to your WordPress site.

7. Use Open Graph Titles in WordPress

Open Graph metadata helps control how your website is displayed when shared on social media platforms, making your content more attractive on social feeds.

Steps to Follow:

  • Add Open Graph Titles: Using AIOSEO, add an Open Graph title to your blog posts and pages. In the WordPress content editor, scroll down to the AIOSEO Settings meta box, and under the ‘Social’ tab, enter a title for Facebook and Twitter.

Why It Matters:

  • Increased Visibility: Attractive titles can increase clicks and engagement.
  • Potential for Discover: Google may use these titles to show your content in the Discover section.

8. Set Up Knowledge Graph Information in WordPress

When you search for a brand or keyword in Google on mobile, you’ll see a notification icon next to it. Clicking the icon allows users to follow the topic, which can help your content appear in the Discover feed.

How to Set Up Knowledge Graph Information:

  • Use AIOSEO: Enter Knowledge Graph details, such as your business name, phone number, logo, and specify whether it’s a person or organization.

Steps to Follow:

  • Enter Business Details: Fill in all relevant information in the AIOSEO plugin settings.
  • Optimize for Featured Snippets: Increase your chances of appearing in featured snippets, as these often lead to the notification icon in search results.

Conclusion

Google Discover remains a powerful tool for driving organic traffic to your website. By following these eight tips, you can enhance your chances of getting your WordPress site featured in Google Discover. Remember to ensure your site is mobile-responsive, uncover your audience’s interests, cover timely topics, use high-quality images, embed YouTube videos, improve your E-E-A-T, use Open Graph titles, and set up Knowledge Graph information. Implementing these strategies can help you reach a broader audience and boost your website’s visibility.

We hope this guide has helped you learn how to get your WordPress site into Google Discover. For more tips, check out our guide on how to start an online store and the best email marketing services for small businesses. If you found this article useful, please subscribe to our YouTube Channel for WordPress video tutorials and follow us on LinkedIn, Twitter and Facebook.

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